Last updated: 19 September 2026
This Cookie Policy explains how Duife Finance Blog (“Duife”, “we”, “us” or “our”) uses cookies and similar technologies when you visit duife.com (the “Site”). It should be read with our Privacy Policy, which explains how we handle personal information.
1. What Cookies Are
Cookies are small text files placed on a computer, phone or other device when a website is visited. They allow a website to recognise a browser, remember choices, maintain security, understand usage and support advertising.
Similar technologies include pixels, tags, local storage, software development kits and device identifiers. In this policy, “cookies” includes these similar technologies where the context permits.
Cookies may be:
- First-party cookies, set by Duife or its WordPress installation; or
- Third-party cookies, set by another organisation whose service appears on the Site, such as Google.
They may also be:
- Session cookies, which generally expire when the browser is closed; or
- Persistent cookies, which remain until their set expiry date or until they are deleted.
2. Why We Use Cookies
We use cookies where necessary to operate and secure the Site. Subject to applicable law and your choices, we may also use cookies to:
- remember preferences and comment details;
- understand how readers find and use the Site;
- measure the performance of articles and pages;
- prevent spam, fraud and abuse;
- deliver, limit and measure advertisements;
- personalise advertising where permitted; and
- support embedded content and third-party features.
3. Categories of Cookies
Strictly necessary cookies
These cookies support functions required for the Site to operate securely, such as testing whether a browser accepts cookies, maintaining authorised login sessions, recording consent choices and protecting forms. Because these functions are necessary, these cookies cannot always be switched off through our cookie controls.
Preference and functionality cookies
These cookies remember choices that make the Site easier to use. For example, WordPress can remember a commenter’s name, email address and website when the commenter asks it to do so. Rejecting these cookies may mean that you need to enter the information again.
Analytics cookies
Analytics cookies help us understand matters such as the number of visits, popular articles, referral sources, device categories and how readers move around the Site. We use this information to measure and improve the Site.
Advertising cookies
Advertising cookies support the delivery and measurement of advertisements. Depending on applicable law, your consent and advertising settings, they may also be used to personalise ads based on visits to Duife and other websites.
Embedded-content cookies
Articles may contain content embedded from services such as video, chart or social-media platforms. Those providers may set cookies when the embedded feature loads or when you interact with it. Their cookies are controlled by their own policies.
4. Cookies Used by WordPress
The Site uses WordPress as its publishing platform. Depending on the action taken and the Site’s configuration, WordPress cookies may include:
| Cookie or pattern | Purpose | Typical duration |
|---|---|---|
wordpress_test_cookie | Checks whether the browser supports cookies. | Session |
comment_author_{HASH} | Remembers the name entered when commenting, if the visitor chooses to save it. | Slightly less than one year by default |
comment_author_email_{HASH} | Remembers the email address entered when commenting, if the visitor chooses to save it. | Slightly less than one year by default |
comment_author_url_{HASH} | Remembers the website entered when commenting, if the visitor chooses to save it. | Slightly less than one year by default |
wordpress_[hash] and wordpress_logged_in_[hash] | Authenticate and maintain sessions for administrators or registered users. | Session or configured login period |
wp-settings-{UID} and wp-settings-time-{UID} | Store interface preferences for logged-in users. | Configuration-dependent |
wp_lang | Remembers the language selected on the WordPress login screen. | Session |
Most ordinary readers will not receive administrator login cookies. WordPress plugins, themes, security tools, caching services or consent tools may set additional cookies. Their names and durations depend on the configuration active at the time of a visit.
5. Google Analytics
We use Google Analytics to measure how visitors use the Site. Google Analytics may process page views, interactions, referral information, approximate location and device or browser information. Google Analytics uses first-party cookies containing pseudonymous identifiers rather than a visitor’s name or email address.
Common Google Analytics cookies may include:
| Cookie or pattern | Purpose | Typical duration |
|---|---|---|
_ga | Distinguishes one browser from another for site statistics. | Up to two years |
_ga_<container-id> | Maintains session or measurement information for a particular Analytics property. | Configuration-dependent; commonly up to two years |
Google states that IP addresses are not logged or stored in Google Analytics, although an IP address is received and used temporarily for functions such as deriving general location and protecting the service.
You can prevent supported browsers from sending activity to Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You may also reject analytics cookies through our consent controls where available.
More information is available in Google’s Analytics privacy controls and Google’s Privacy Policy.
6. Google AdSense and Advertising Cookies
We use Google AdSense to display advertisements. Third-party vendors, including Google, may use cookies and similar technologies to serve, limit and measure ads. Depending on your consent and settings, Google and its partners may serve personalised ads based on your visits to Duife or other websites.
Advertising cookies can also be used to prevent an ad from appearing too often, detect invalid traffic, measure whether an advertisement was effective and remember advertising preferences. Common Google advertising cookies or patterns may include IDE, id, _gads, _gac_* and _gcl_*. Not every cookie will be present for every visitor, and names, purposes and retention periods may change according to Google’s configuration, the visitor’s region and consent choices.
Google states that some advertising cookies last about 90 days, while others may last between 13 and 24 months depending on the cookie and region. Current details are available on Google’s cookie information page.
You can control personalised advertising through Google Ads Settings. If personalised ads are disabled, you may still see contextual or non-personalised ads based on the page being viewed, general location or other limited factors.
Other advertising vendors or networks may use their own cookies where enabled. Their privacy information and opt-out controls are provided by those vendors.
7. Newsletter and Comment Features
When you subscribe to the newsletter, the subscription form or email-delivery service may use essential or functional cookies to submit the form, prevent abuse, record consent or maintain the requested service. Newsletter subscriptions involve the collection of your name and email address as explained in our Privacy Policy.
When you comment, WordPress may offer to save your name, email address and website in cookies so that you do not need to enter them again. Selecting that option is voluntary. Rejecting the convenience cookies does not prevent you from commenting, but the details may need to be entered during a later visit.
8. Embedded Content and External Services
Embedded videos, social-media posts, charts, forms or other third-party content may behave as though you visited the provider’s own website. The provider may set cookies, collect usage information or track interactions, particularly if you are signed in to its service.
We do not control third-party cookies. Review the provider’s privacy and cookie information before using an embedded feature.
9. Consent and Cookie Choices
Where applicable law requires consent, we seek that consent before activating non-essential analytics, advertising and similar cookies. Essential cookies may operate because they are needed to provide or secure the Site.
Where a cookie banner or preference centre is displayed, you can use it to accept, reject or manage non-essential cookies. You may withdraw or change your choice later through the Site’s cookie-settings control, where available. Withdrawing consent does not make earlier processing unlawful.
Visitors in the European Economic Area, the United Kingdom and Switzerland may receive additional consent choices required for Google advertising services.
10. Browser and Device Controls
Most browsers allow you to view, block or delete cookies. Instructions are usually available in the browser’s privacy or security settings. Mobile devices may also allow you to reset or restrict advertising identifiers.
Blocking all cookies may affect essential functions, saved preferences, embedded content or the ability to sign in. Browser settings generally apply only to that browser and device, so choices may need to be repeated elsewhere.
Private-browsing mode may delete local cookies when the session ends, but it does not necessarily prevent a website or service from receiving usage information during the visit.
11. How Long Cookies Remain
The duration of a cookie depends on its purpose, configuration and provider. Session cookies usually expire when the browser closes. Persistent cookies remain until their stated expiry date or until you delete them.
The durations in this policy are typical rather than guaranteed. WordPress settings, plugins, Google configurations, consent choices and service updates can change a cookie’s name or lifespan.
12. Changes to This Cookie Policy
We may update this policy when the Site’s technology, service providers or legal obligations change. The updated version will be published on this page with a revised “Last updated” date.